Absolut
The modern sans serif
for the third millenium.
Focused on the essence.
Pure typeface.
Designed by Ingo Zimmermann 2008
A modern
sans serif
without compromise
Absolut is the modern font for the new millennium. Reduced to the essentials—
pure typeface: modern, technical,
uncompromising, rational, aesthetic.
A font superfamily with countless variants,
available as a variable font.
technical
rational
modern
aesthetic
Type has largely moved away from the origins of writing
—it is high time that the forms of our letters be adapted to the changed cultural circumstances...
Absolut is such a modern, uncompromising typeface.
For instance, the n in Absolut is formed from a single stroke, whereas typefaces developed from writing have two strokes that combine to form a single character.
The Absolut alphabet is largely reduced to the basic idea of the letter. This font has shed all historical burdens of form.
Absolut…
…the characters
of our times
The Absolut abandons all “complications”.
The break with tradition goes even further:
the character shapes are changed, particularly noticeably
in the t, but r and f are also irritating at first glance.
We are already used to such designs in advertising.
What is new is that this is the first time a text typeface
has dared to take this step into the modern age.
Plain and
simple,
yet
charming
Its gentle curves at the ends of the strokes
and on some slants give the typeface
a friendly appearance, so that Absolut is also
very suitable as a text font..
